Illumin8 DigitalLaunch Lab

Build a Website.
Launch It.
Generate Leads.

A hands-on digital skills programme where you'll build a real website using AI and no-code tools, connect the systems behind it and launch a real Google Ads campaign.

  • 5 Live Sessions
  • 1 Month
  • Online + In-Person
  • No Coding Required
R2,499total course fee

Reserve your place for R1,249.50

50% on registration. Balance payable one week before commencement.
R500 practical Google Ads media budget required.

See What You'll Build

IDEA → WEBSITE → SYSTEMS → TRAFFIC → LEADS

  1. BUILD

    Build a professional website using modern AI, no-code and low-code tools.

    01

  2. CONNECT

    Connect forms, lead capture, CRM, analytics and conversion tracking.

    02

  3. LAUNCH

    Build and launch a real Google Ads campaign.

    03

  4. GENERATE

    Understand how traffic becomes leads and how campaigns are measured and improved.

    04

Don't Just Learn Digital Marketing. Do It.

This isn't a programme where you spend a month watching someone else build websites and campaigns. You'll build your own.

Over five instructor-led sessions, you'll take a project from a blank page to a functioning website with lead capture, tracking and a live Google Ads campaign.

YOU START WITH

An idea.

YOU FINISH WITH

  • A website you've built
  • Lead capture
  • CRM setup
  • Analytics installed
  • Conversion tracking
  • A Google Ads campaign
  • Experience running real advertising
  • A practical digital project you can demonstrate

At the end of Launch Lab, you won't just know what these things are. You'll have done them.

HOW THE MONTH WORKS

From Blank Page to Live Campaign

Learn. Build. Apply. Repeat. Each session introduces practical skills you implement before the next one.

  1. SESSION 01

    BUILD

    Understand website structure, user journeys and how modern websites are created — then start building yours.

    • Website structure and user journeys
    • Landing pages that convert
    • Start building with AI and no-code tools
  2. SESSION 02

    CREATE

    Go deeper into practical website creation across the platforms businesses actually use.

    • Lovable, WordPress and Elementor in practice
    • Where Shopify fits into ecommerce
    • Structure, content and page build-out
  3. SESSION 03

    CONNECT

    Turn the website into a functioning business system, so you know what happens after someone enquires.

    • Forms and lead capture
    • CRM setup
    • Google Analytics and Search Console
    • Conversion tracking
  4. SESSION 04

    LAUNCH

    Learn how Google Ads works, then build the campaign that will drive traffic to your website.

    • Search intent and keywords
    • Campaign structure, ads and landing pages
    • Budgets and conversion tracking
    • Optimisation fundamentals
  5. SESSION 05

    GENERATE

    Launch the campaign and learn to read what it tells you.

    • Monitor traffic and read campaign data
    • Understand conversions
    • Identify problems and improve
    • Turn activity into measurable lead generation

Between sessions you keep building and implementing your own project.

TOOLS

Learn the Tools. Understand the System.

Tools change. The fundamentals don't.

  • Lovable

    AI website creation

  • WordPress

    Website platform

  • Elementor

    Visual building

  • Shopify

    Ecommerce fundamentals

  • Google Ads

    Paid traffic

  • Google Analytics

    Measurement

  • Search Console

    Search visibility

  • CRM

    Lead management

Launch Lab teaches you how websites, marketing, tracking and lead generation work together, so your skills aren't dependent on one platform.

Product names are referenced for training purposes only. Illumin8 Launch Lab is not affiliated with, endorsed by or certified by these companies.

APPLY IT

Learn Skills You Can Actually Use.

The skills taught during Launch Lab are the ones businesses regularly need: a website that works, systems behind it and traffic that can be measured.

BUILD FOR YOURSELF

Launch and market your own business, product or idea.

BUILD FOR OTHERS

Use your skills to create websites, landing pages and digital infrastructure for clients.

GENERATE LEADS

Help businesses attract and measure enquiries using Google Ads and conversion-focused websites.

Use the skills in your career. Freelance. Build your own business. Or market something of your own.

WHO IT'S FOR

Is Launch Lab For You?

  • You want practical digital skills
  • You're interested in AI and modern website creation
  • You want to learn how businesses generate leads online
  • You want to freelance or offer digital services
  • You're starting or running your own business
  • You want hands-on experience rather than theory
  • You're interested in a digital career
  • You've never coded before

No coding experience required.

You should be comfortable using a computer and the internet, but you don't need any previous web development experience.

COURSE FORMAT

The Practical Detail

DURATION
1 Month
LIVE TRAINING
5 Instructor-Led Sessions
ATTEND
Online or Selected In-Person Locations
EXPERIENCE
Beginner Friendly
CODING
None Required
COURSE FEE
R2,499
REGISTRATION
R1,249.50 Today
PRACTICAL AD BUDGET
R500

The R500 is your own advertising media budget. It is spent on the Google Ads campaign you build during the programme and does not go toward the course fee. You'll work with a real budget so you learn from an actual live campaign — not a simulation.

PRICING

Ready to Build Something Real?

Illumin8 DigitalLaunch Lab
  • 5 live instructor-led sessions
  • 1 month programme
  • AI website creation
  • No-code / low-code development
  • WordPress + Elementor
  • Shopify fundamentals
  • CRM setup
  • Analytics
  • Search Console
  • Conversion tracking
  • Google Ads training
  • Live practical campaign
  • Online / selected in-person attendance

R2,499

Total course fee

R1,249.50 TODAY

Remaining R1,249.50 payable one week before the course begins.

+ R500 practical Google Ads media budget

Your R500 is used as advertising spend on the campaign you build. It is not an additional training fee.

UPCOMING COURSES

Choose How You Want to Learn

Attend online from anywhere in South Africa, or join a selected in-person cohort.

ONLINE

Dates to be announced

Available nationally

5 live sessions

CAPE TOWN

Dates to be announced

Venue to be confirmed

5 live sessions

JOHANNESBURG

Coming soon

Venue to be confirmed

5 live sessions

Coming soon

Illumin8 DigitalLaunch Lab

REGISTRATION

Reserve Your Place

R2,499 total. R1,249.50 reserves your place; the balance is payable one week before commencement. A R500 practical Google Ads media budget is required and is spent on your own campaign.

Prefer to chat first?

WhatsApp us

We'll use your details to confirm your place and send payment instructions. No payment is taken on this step.

FAQ

Questions, Answered

Still have a question?

Chat to us on WhatsApp
Illumin8 DigitalLaunch Lab

ONE MONTH. FIVE LIVE SESSIONS. ONE REAL PROJECT.

Stop Watching. Start Building.

Build a website. Connect the technology. Launch the campaign. Learn how leads are generated.

R2,499

Reserve your place with R1,249.50

Balance payable one week before commencement. R500 practical Google Ads media budget required.